'Starwashing': How space companies use the greenwashing playbook while causing environmental damage

Space companies are using the greenwashing tactic to promote their space exploration efforts while downplaying environmental impact. Blue Origin claims its rocket fuel produces only water vapor, but this ignores the role of water vapor in atmospheric warming. The company also positions its space ventures as benefiting Earth, even though they may harm the environment.

• Blue Origin's New Shepard rocket claims to use reusable fuel, but its engine combustion produces water vapor, which can enhance greenhouse gas effects.
• SpaceX aims to colonize space and restore Earth, but its plans may not address immediate environmental crises like wildfires or climate change.
• The Outer Space Treaty obligates nations to explore space for the benefit of all, but companies like SpaceX and Blue Origin are seen as bypassing Earth's environmental challenges.

Starwashing involves using cosmic wonder to promote space exploration, even if it causes environmental harm. Companies like Blue Origin and SpaceX use celebrities and marketing to appeal to a desire to explore beyond Earth. The space environment is becoming crowded with satellites and launch activities, which threaten Earth's astronomy and ozone layer.

• SpaceX leases computing power to AI competitors, which environmental groups claim violates the Clean Air Act.
• Blue Origin has launched thousands of satellites, contributing to space debris and pollution.
• The Outer Space Treaty's philosophy may not ensure all of humankind benefits from space exploration, as environmental impacts remain unaddressed.

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